Senior Account Director
Edwina has over nine years’ experience in PR, with a focus on culture and entertainment.
At Midas, Edwina works across a range of retainer accounts including Audible, The London Book Fair, Book Are My Bag (spanning Bookshop Day, Independent Bookshop Week, and the BAMB Readers Awards), Wolfson History Prize and The Agency, and has delivered campaigns for the likes of British Library, Royal Academy of Dance, Ivors Composer Awards and Henley Festival. A passionate foodie, Edwina also leads the AA hospitality account, promoting the AA’s UK-wide Rosette and Star scheme and Guides.
Edwina has worked with writers and celebrities including Kelly Holmes (What Do I Do? Kelly Holmes’ mental health podcast), Stephen Fry (Stephen Fry’s Victorian Secrets), Tom MacRae (Everybody’s Talking About Jamie) and Benjamin Cleary (launching VR film Glimpse at Venice Biennale).
Prior to joining Midas, Edwina worked at Pumpkin PR, managing communications for M&C Saatchi, Ogilvy & Mather and Tribal Worldwide, and working on campaigns for the likes of Transport for London, Virgin Holidays and Guinness.
With a degree in English Literature from The University of Edinburgh, Edwina has contributed to Stylist and The Culture Trip, and has completed courses in journalism and marketing at City University and The London School of Marketing respectively.