Senior Account Director
Edwina works on a variety of culture, entertainment and publishing accounts, including Audible, the Royal Academy of Dance, the Booksellers Association, The London Book Fair, Books Are My Bag, the British Library, and Henley Festival. Recent highlights include launching the RAD’s national campaign to encourage more boys to try ballet, and working with Stanley Johnson to unveil his new Brexit thriller at The London Book Fair.
Prior to joining Midas, Edwina worked at Pumpkin PR, managing corporate and consumer campaigns for the likes of M&C Saatchi, Ogilvy & Mather and Tribal Worldwide, and working with brands such as Transport for London, Virgin Holidays, Guinness, Domino’s, and RBS/NatWest. At Pumpkin, she launched the UK’s first AI-powered advertising campaign, and Transport for London’s celebrated Poetiquette campaign.
With a degree in English Literature from The University of Edinburgh, Edwina also writes for Stylist’s ‘Book Wars’, and has completed courses in journalism and marketing at City University and The London School of Marketing respectively.