Tina Mories Joins Midas as Account Director

Joining Midas from HarperCollins Children’s Books, Tina will work across a range of leading publishing brands, book prizes, festivals and book campaigns at Midas.

As PR Campaign Director at HarperCollins Children’s Books from February 2020, Tina lead book campaigns for best-selling authors including David Walliams, Alice Oseman, Derek Landy, Holly Smale, Aisling Fowler, Hannah Gold and Eoin Colfer.

Tina was previously Senior PR Manager at Bonnier Books working across YA imprint Hot Key Books and middle grade fiction imprint Piccadilly Press. During her tenure she lead a number of top ten bestselling campaigns, working with key authors such as Holly Black, E. Lockhart, Garth Nix, Robert Muchamore, Isla Fisher and Konnie Huq. The campaign for Cookie! And the Most Annoying Boy in the World was the biggest selling hardback debut in the children’s category (2019) and was shortlisted for the PPC Children’s Campaign of the Year.

Tina began her career in PR at Abrams & Chronicle Books, where she worked across a range of non-fiction campaigns for Michelle Visage, Lisa Eldridge, James Elroy and the bestselling The Wes Anderson Collection and led on brand illustrated titles for Disney, Pixar, Vogue and Harper’s Bazaar.

Tina won the 2021 PPC Award for YA fiction campaign with Yusef Salaam and Ibi Zoboi’s stunning novel in verse Punching the Air, and was highly commended at the PPC Awards in 2022 for Blue Peter Book Award-winner and Waterstones Children’s Book of the Year, Hannah Gold’s inspirational best-selling debut The Last Bear.

Hannah McMillan, Director at Midas, said: “Tina’s reputation for creating eye-catching campaigns precedes her, alongside outstanding author and illustrator care, and an exceptional understanding of the industry. As Midas looks towards an exciting autumn, we are thrilled that Tina is bringing her wealth of knowledge, experience, and creativity to the team.”

Tina Mories, Account Director at Midas, said: I am delighted to be joining the trailblazing team at Midas – their unparalleled commitment to delivering collaborative and creative campaigns is second to none and I am excited to learn from the very best in the business. Although it is bittersweet to be leaving all of my fantastic colleagues and authors at HarperCollins, the chance to expand into the fascinating and high energy world of agency, after over a decade working in house, was too great an opportunity to pass up.”

Midas represents clients across the books, culture, arts and entertainment sectors, including BookTrust, Oxford University Press, Affordable Art Fair, Little, Brown, the Booksellers Association, Harrogate International Festivals and Audible.