This week at Midas: 27th- 31st May

Our round-up of Midas news from the week:


Windham-Campbell Prizes x Literary Hub Podcast

Episode 1 of the new #WindhamCampbellPrizes x @literaryhub Podcast series is out! Featuring special guest… Hanif Abdurraqib. 

Hanif talks to Michael Kelleher, director of the Windham-Campbell Prizes, about The Women of Brewster Place, Gloria Naylor’s critically acclaimed novel that explores the lives and relationships of seven Black women, a story that inspired two television series and a stage musical.

Hanif Abdurraqib is a 2024 Windham-Campbell Prizes recipient for nonfiction.

Listen to the full episode now by clicking here.



Poetry Prompts

Congratulations to Waterstones Children’s Laureate Joseph Coelho who this week celebrated the 75th video in his wonderful Poetry Prompts series! Joseph was joined by wildlife conservationist and CBeebies presenter Chantelle Lindsay to talk about teeny tiny creatures and create some “bug-sized” poems. The free-to-watch Poetry Prompts series is a terrific resource for all ages, and aims to break down the fear often associated with reading and writing poetry and show why poems are for everyone! Head to the BookTrust website to watch Joseph’s inspiring videos.



The Shouts Beneath by Paige Cowan-Hall

The Shouts Beneath by Women’s Prize Discoveries winner Paige Cowan-Hall is an Audible Original title and is an intensely gripping modern myth about family, secrets, belonging, identity and the power of finding your voice.



Midas’ Campaign of the Month: May

Midas’ Campaign of the Month is ‘At The Still Point of The Turning World’ by Shane Guffogg

Midas executed a powerful PR and digital campaign to promote American artist Shane Guffogg’s new exhibition, ‘At The Still Point of The Turning World,’ launched during the 60th Venice Biennale at the Scala Contarini del Bovolo.

We secured extensive international coverage for Shane, positioning him as a pioneer in AI-driven art and music. Highlights include a profile interview on BBC World / BBC One, reaching audiences across 15 UK regions, and features in major publications such as Business Insider, Yahoo! News, 1883 Magazine, SHOW Studio, design boom, FAD Magazine, The Times, and Forbes.

Our digital campaign generated 34.1K impressions and reached 9.4K accounts, with significant growth in engagement, including a 401% increase in profile visits, a 1.2K% surge in Story interactions, a 584.9% rise in accounts engaged, and a 4.42% increase in followers. We crafted and shared 21 Reels featuring archived and new footage, achieving notable success.

Discover more about the campaign on our website, or by clicking here and here for our PR and digital wrap up reports.

Click here to check out our Instagram highlight reel.



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