The New Political Capitalism by Joe Zammit-Lucia

The New Political Capitalism: How Businesses and Societies Can Thrive in a Deeply Politicised World by Joe Zammit Lucia

Published 3rd February 2022 by Bloomsbury Business

Hardback • Price £20.00 • ISBN 9781472990211

The New Political Capitalism is a fascinating insight into the influence that politics has upon business practices and consumer behaviour – and what businesses can do to tackle the growing divide between business and politics. The book features incisive political analysis and case studies from around the world to demonstrate how businesses that develop an effective political radar can enhance their performance in the emerging age of Political Capitalism.


Challenging the notion that businesses can be ‘apolitical’, Joe explores how politics shape the environment in which businesses and brands operate, especially in world were more citizens are engaging in social activism. Joe argues that it is crucial for businesses to understand and leverage this political environment to succeed and for brands to benefit from the zeitgeist.


Using extensive research and drawing on real world examples, Joe weaves together socio-political trends with business purpose, strategy and operations. Discussing topics such as why businesses exist at all, to the importance of diversity, and what a company and a brand stands for both culturally and politically, The New Political Capitalism dissects the new opportunities available for those businesses that can develop effective political antennae.

Praise for Joe Zammit-Lucia:

“A major contribution to the emerging literature on the future of capitalism. Joe Zammit-

Lucia shows how business and markets necessarily operate within a social and political

context – and demolishes the statist/neo-liberal dichotomy.” Professor Sir John Kay, London School of Economics and Political Science. Fellow, St John’s College, Oxford


The New Political Capitalism is essential reading for all who are seeking to build more resilient societies based on better political and better business cultures.” Helle Thorning-Schmidt, Prime Minister of Denmark, 2011–2015. Member, European Council on Foreign Relations. Board Member, Vestas Wind Systems A/S


The New Political Capitalism is an essential guide for establishing a stable and sustainable future out of the incoherent chaos that surrounds us.” William H Janeway, Managing Director, Warburg Pincus Private Equity, New York; Faculty Member, University of Cambridge; Member, Board of Governors of the Institute for New Economic Thinking

“This book’s insights on the changing competitive landscape should be required reading for all senior executives facing a new-game environment in which the model for customer value creation is changing—a scenario facing virtually all industry sectors today. Lynn Phillips, Faculty Member and Professor of Marketing, Stanford Graduate School of Business, 1983-1996. Formerly at Harvard and Northwestern. Managing Director, Reinventures.

“Joe brings together a rare combination of strengths: He has a nose for new trends; he is a critical thinker; and his writings are lucid and with wit. The New Political Capitalism reflects all these strengths. Leon Wansleben, Max Planck Institute for the Study of Societies, Cologne, Germany



About the Author

Joe Zammit-Lucia has had extensive experience both in the business and the political worlds. He is a founder of RADIX – a not­for­profit public policy think tank based in London, and the RADIX Centre for Business, Politics & Society based in Amsterdam. Trained as a physician at the University of London, his later executive experience within multinational companies spanned R&D, marketing, global brand management, strategic planning, industry economics and public policy. He then founded his own management consulting firm with offices in Cambridge (UK), New York and Tokyo and becoming market leader in its fields.

He also acted as a Special Advisor to the Director General at the International Union for Conservation of Nature (IUCN) and was a member of the Dean’s Advisory Board at the College of Arts, Sciences and Education, Florida International University. He is currently on the Advisory Board of the Singapore Forum for long-term investors and business leaders. Joe has contributed to a variety of publications including the Financial Times, The Guardian, The Economist and City AM among others and his previous books include The Death of Liberal Democracy? and Backlash: Saving Globalisation from Itself.

For more information, review copies, interview/feature opportunities please contact

Amelia Knight at MIDAS amelia.knight@midaspr.co.uk or +44 (0)7771 791 210

Gabriella Drinkald at MIDAS gabriella.drinkald@midaspr.co.uk or +44 (0)7894 586 828


To connect with Joe: joezl@me.com

Twitter: @joezl