The Hard Road Will Take You Home: What the Military Elite Teaches Us About Innovation, Endeavour and Next Level Success by Anthony ‘Staz’ Stazicker CGC

book cover

Released 2 November 2023 | Atlantic Books


“Incredible… Staz is an inspiration”

Nims Purja

“A must read for anyone who wants to succeed and thrive under pressure”

Dylan Hartley

“Stacked with insights… The book you need when the going gets tough”

Aldo Kane


How do you push yourself beyond your limits? The Hard Road Will Take You Home is an inspiring personal development and business memoir, loaded with intelligence, insight, and innovations from Anthony ‘Staz’ Stazicker’s time serving with the most resilient fighting force in the world. It shares easily applicable techniques, psychological processes, and the military training and tactics that Staz uses to lead his own multi-million-pound start-up, ThruDark.

Anthony ‘Staz’ Stazicker served an impressive 13 years of distinguished and decorated military service – including ten within the elite forces where he was awarded the Conspicuous Gallantry Cross for combat actions. When Staz – who is also a recent star of Channel 4 show SAS: Who Dares Wins – left the military in 2018, he launched the multi-million-pound technical clothing company ThruDark, one of the best high-performance outerwear brands in the UK.

Throughout Staz’s career in the military elite  – featuring gunfights, door-kicking operations, and against-the-odds escapes – he learned hard lessons that would later provide crucial intelligence equally applicable to business, innovation and enterprise. From leading his team as a military demolitions expert during adrenaline pumping raids of makeshift bomb factories to honing discipline and precision as a chief sniper instructor, Staz embodies the focus, endurance and courage needed to thrive in the world of business.

The Hard Road Will Take You Home provides a mission plan that distils the processes and tactics Staz gathered throughout his career and translates them into tools that can be used in any number of settings, and by individuals with a wide range of experience and backgrounds. It instils the psychological cues required to bring next level success to any mission. And it lays bare the levels of discipline required to maintain that next level success.

Introducing four concepts that make up the life of an elite operator – battle prep; techniques, tactics and procedures; teamwork; and the lessons we should all consider when learning how to innovate, persevere and succeed – as a creative resource, it’s a weapon.

The audiobook also includes exclusive content featuring special guests Nims Purja, former soldier turned mountaineer and world record holder; Alan Barratt, founder and CEO of Grenade, one of the fastest-growing weight management, energy and lifestyle brands in the world; Mark Ormrod MBE, former Royal Marine now author, motivational speaker and Invictus Games athlete and Dylan Hartley, former England Rugby captain. In these exclusive conversations, Staz and his guests will de-brief each chapter and share advice from these industry-leaders.

X/Twitter: @stazthrudark | Instagram: @stazthrudark

For review copies and all publicity enquiries, please contact: hannah.mcmillan@midaspr.co.ukemily.laidlaw@midaspr.co.uk