Each month, we’re sitting down with different members of our brilliant team to understand what creates the bold and cutting-edge work we do and find out a bit more about the person behind the work.
This month, we spoke to Bei Guo, who is an Account Manager in our digital division (also check out our blogs on Ashley Baugh and Ann Amarawansa). Bei joined Midas, almost 3 years ago, through a traineeship programme with Creative Access. He’s since played a key role in developing digital and branding strategies for clients including Wolfson History Prize, Books Are My Bag (leading on their brilliant 2022 BookTok tour campaign for Independent Bookshop Week here), Henley Festival, Paul Chaplin, Miguel Cullen, Daniel Gross and much more!
Here’s what he said…
Something I won’t shut up about is…
I once got an apron with ‘Warning: might talk about football’ on it for my Secret Santa present a few years ago (a great gift by the way), so I think it’s only right to say football!
Best thing about my job is…
Working with such a friendly and supportive team on a wide range of different clients. From authors to artists, festivals and award ceremonies, working on such a variety of projects keeps your creative ideas flowing and means there’s never a dull day. The opportunities to attend exciting events and launches is a big plus as well, both within London and beyond – I’ve had the chance to go to Sharjah in the UAE and Glastonbury Festival over the summer which were both great experiences.
I got to where I am today by…
Being open to try new things and putting in the work to make the most out of them. I’ve had all different types of jobs/internships/side hustles through school and university, and while it was tricky juggling both at times, they all gave me different bits of experience and new skills that I could bring to Midas. Being able to empathise and get along with different types of people also helps, especially in communications, as the relationships you build are key to the projects you’re working on.
In my spare time, I like to…
Do a lot of the usual things – listen to music, watch tv, eat food, spend time with friends and family. I like cooking when I’ve got the time (with my football apron on of course), from Chinese dishes to Sunday roasts, and also discovering new places – whether that’s a museum or a park or travelling to a new country.
One thing I wish I knew at the start of my career is…
It’s good to have a career plan at an early age, but life circumstances, different opportunities, pandemics etc all mean that those plans are likely to change. Being able to adapt and adjust is key and persevering even when things don’t go exactly as you envisioned. There’s a lot of pressure, especially in a fast-paced city like London, to have everything laid out perfectly, but everyone has a different path and will figure things out in their own time.
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