London, 1 February 2022: Leading independent communications agency Midas has today announced a number of promotions and new hires as it looks to expand its services in 2022. The announcements come off the back of the agency being shortlisted for five Publishers Publicity Circle Annual Awards.
Hannah McMillan, an award-winning publicist who has been with Midas for six years, is promoted to Director, continuing her work with blue chip cultural organisations and publishers including BookTrust and the Waterstones Children’s Laureate, The Times & Sunday Times Cheltenham Literature Festival, Windham-Campbell Prizes, Penguin Random House Children’s, Quarto Kids and more.
Ashley Baugh is promoted to Associate Director. Having joined from The Bookseller’s events and marketing team 8 years ago, her key clients include The London Book Fair, the Booksellers Association (Books Are My Bag), Wolfson History Prize, AwesomeBooks and Sharjah International Book Fair. Ashley’s remit will be to head up Midas’ digital marketing, website design, social media and influencer services, and leading on Midas’ events and branding, including the new #MidasMeets social campaign.
Ben McCluskey, who joined Midas in 2018, is now Senior Account Manager, working with key retainer clients including Audible, The London Book Fair and the Wolfson History Prize.
Gabriella Drinkald is promoted to Account Manager. Having joined Midas in 2020 from theatre agency Kate Morley PR, Gabriella supports publicity campaigns for clients including Audible, The Novelry, Essex Book Festival and Waterstones Children Laureate.
In addition to these promotions, Midas has expanded its digital offering with the hiring of Digital Account Manager Ann Amarawansa, who will support Ashley Baugh on the agency’s social and digital campaigns. Ann previously worked in communications and content management for brands including Twitter, Design and Art Direction (D&AD) and Huckletree.
Midas’ arts and books offering has also been bolstered by the addition of Senior Account Executive Kat Daly, who has previously worked at Words + Pixels and Pelham Communications, and will support on publicity campaigns for clients including The Box Plymouth, Art X Lagos and Artes Mundi.
Jason Bartholomew, CEO at Midas, said: “While 2021 was a challenging year for the cultural sector, the entire Midas team has done incredible work amplifying the voices of our clients and showcasing the amazing work they do across publishing, arts and culture. To reach new audiences and secure such extensive and prominent coverage in a year dominated by unprecedented crisis is a remarkable feat, and testament to the team’s passion and dedication on behalf of our clients. I am so proud to see the team’s work recognised by the industry with five fabulous PPC shortlist nominations.
“With this in mind, we are delighted to recognise the hard work of Hannah, Ashley, Ben and Gaby over the past year, and offer a warm welcome to Ann and Kat, who bring their impressive expertise, enthusiasm and creativity to the team. 2022 looks to be a big year for Midas, with the in-person return of The London Book Fair, Wolfson History Prize’s 50th Anniversary, the announcement of the 12th Waterstones Children’s Laureate and Windham-Campbell Prizes’ 10th anniversary, and we would not be able to deliver the impactful campaigns we are known for without our excellent team.”
The Waterstones Hardback Fiction Award
Ruthless Women by Melanie Blake – Tory Lyne-Pirkis, Midas, for Head of Zeus
Animal by Lisa Taddeo – Georgina Moore and Hannah Bright, Midas, for Bloomsbury
Best Celebrity Campaign
Celebrating the Seasons with The Yorkshire Shepherdess by Amanda Owen – Tory Lyne-Pirkis, Midas, for Pan Macmillan
The Edinburgh International Book Festival Award for Best Generic Campaign
Children’s Laureate Life-Changing Libraries with Cressida Cowell – Hannah McMillan and Gabriella Drinkald, Midas, and Rebecca Logan and Dominic Kingston, Hachette Children’s Group
Bookshop Day – Anna Zanetti and Ashley Baugh, Midas