Midas announces raft of senior promotions

four women

Leading independent books, arts and culture communications agency, Midas, has announced a raft of senior promotions, with Amelia Knight stepping up to Deputy Managing Director, Fiona Marsh promoted to Director of New Business, Edwina Boyd-Gibbins promoted to Director, and Anna Zanetti rising to Account Director.

As Deputy MD, Amelia Knight will work closely with Midas CEO Jason Bartholomew and co-Deputy MD, Georgina Moore, in setting the strategic direction for the business, overseeing management and operational activities while heading up communications planning across a wide range of Midas clients. Having spent 18 years at Midas, Amelia has worked with many of the agency’s biggest and longest-standing clients, including The London Book Fair, the FT Business Book of the Year Award, Private Eye, OUP, Bloomsbury, Profile Books, Little Brown, Octopus, Ebury, and Head of Zeus among many others.

Leading new business at Midas, Fiona Marsh is promoted to Director of New Business, continuing her work to grow the agency, with recent new client wins including Affordable Art Fair, eKitabu, Strictly star Dianne Buswell, social media baking star Matt Adlard, US publisher Union Square and children’s book festival BookTastic. With a background in publishing, Fiona joined Midas in 2009 following 25 years at HarperCollins promoting high profile non-fiction and children’s authors including Sir David Attenborough, Prince Philip, Ian Botham and Michael Bond.

Promoted to Director, Edwina Boyd-Gibbins has worked across many of Midas’ key accounts since joining the agency in 2015, including Audible, The London Book Fair, the Booksellers Association, Affordable Art Fair, Cliveden Literary Festival, the British Composer Awards, AA, Jacaranda, Wolfson History Prize and the Royal Academy of Dance. Leading the UK launch of Bookshop.org in 2020 her campaign was nominated for four PR awards, including the CIPR Awards, PRCA DARE Awards and PR Moment Awards, and her wider campaigns have received special mentions at the PPC and FutureBook Awards.

Anna Zanetti has risen from Midas trainee to Account Director in under five years, working across campaigns including Bookshop.org in the US and UK, The London Book Fair, Books Are My Bag, World Book Night, Jacaranda, flipped eye publishing, Poetry for Good, and National Pavilions at the Venice Biennale, and has received special mentions at the PPC and PRCA Awards. Passionate about literacy and reading, Anna is also one of two Young Trustees of The London Library.

Jason Bartholomew, CEO at Midas, said: “In the five years since I joined Midas the business has undergone many exciting changes, adapting to the ever-changing cultural landscape, yet always staying true to the values that have sustained the company since it was founded over thirty years ago. Amelia, Fiona, Edwina and Anna have each grown with the business and our clients during that time and I’m delighted to congratulate them on their highly deserved promotions.

“Amelia has proven herself to be adept at inspiring and managing staff, winning new business, developing loyal client relationships, and she has an astute understanding in the finances of the business. Amelia will work alongside Georgina Moore as we continue to expand the business in new directions and consolidate our position as the UK’s leading independent books and arts communications agency.

“Fiona has been at Midas for 14 years and is the backbone to the Midas new business arm. Her dedication to the company and our staff knows no bounds and it’s a pleasure to recognise Fiona’s tremendous efforts with this promotion.

“Edwina’s well-deserved promotion follows her deft management of many of the agency’s top tier clients.  Over her career at Midas, aside from her PR skills, Edwina has proven to be a fantastic mentor and manager to staff members, and her calm focus has proven invaluable to clients no matter the challenge.

“Anna is a true Midas rising star and it has been so gratifying seeing her grow and fulfil her huge potential. Anna has delivered fantastic results for some of our key clients, with one author saying that Anna’s PR campaign for her book changed her life – and I’m sure it won’t be the last time!”

Midas represents clients across the books, culture, arts and entertainment sectors.