Internationally acclaimed superstar baker, Matt Adlard, to publish first cookbook with DK

man holding book and smiling

Internationally acclaimed self-taught pastry chef, Matt Adlard, is to publish his first cookbook, Bake It Better, with DK on 29 August 2023.


Known for his humorous and honest approach to baking as well as his expert tips and elegant creations, Matt Adlard has become one of the most successful bakers on social media, amassing over 2 million followers across his Instagram, TikTok, YouTube and Facebook channels, as well as a loyal cohort of bakers who subscribe to his Bake It Better online cookery school. He has also served as an expert judge on numerous TV competitions, including the BBC’s Platinum Pudding Competition and Food Network’s Chopped Sweets, and has hosted his own Food Network digital series.


Published in hardback simultaneously in the UK and USA by DK, in Bake It Better Matt Adlard shares his tried-and-true baking approach to help home chefs advance from intermediate-level to master baker, all at their own pace.


Bake It Better is a go-to baking bible for home bakers, containing show-stopping recipes for cakes, pastries, breads, cookies, ice creams and more. Chapters have a dedicated theme and are packed with essential techniques and expert tips to help home cooks elevate their baking from refreshingly refined to extraordinarily elegant. To help bakers master the skills to attempt more challenging bakes, each recipe comes as a pair, beginning with a delicious “Tier 1” recipe designed to help home cooks build their knowledge and confidence, followed by an elevated “Tier 2” version for when bakers are ready to take their skills to the next level.

Matt Adlard said: “As a self-taught baker I could never have imagined releasing my own cookbook, but I couldn’t be more excited to finally share it! Bake It Better is something Ive been developing and refining for years – packed with delicious recipes, tips & techniques to elevate your baking game. From the ultimate chocolate chunk cookie to my classic lemon tart, my aim is no matter your confidence in the kitchen, to give you a baking bible that you can turn to for any occasion.


Mike Sanders, Vice President and Publisher at DK, added: “We are elated to bring Matt’s debut baking book to a global audience. Self-taught and using his social platforms as his virtual test kitchen, Matt has proven that with equal measures of passion and determination anyone can become a great baker. And by giving readers two versions of each bake–a foundational recipe followed by a more sophisticated rendition–he gives home chefs around the world the opportunity to level up their baking skills at their own pace.”


Molly Ahuja, Editor at DK acquired UK & US rights from Rachel Mills at Rachel Mills Literary (RML) following a five-way auction.

For further enquiries

For further enquiries, please contact:

Hannah Bright: Hannah.Bright@midaspr.co.uk

Edwina Boyd-Gibbins: edwina.boyd-gibbins@midaspr.co.uk

Fran Gizauskas  Frances.Gizauskas@uk.dk.com