Awareness days 2023

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[January 2023] As we settle into the new year, brands are busy preparing marketing strategies for the months ahead. It’s never too early to start planning – the earlier, the better. Be strategic and engage with key calendar moments throughout the year to help maximise your content. Whether it’s seasonal holidays such as Valentine’s Day and Easter, or awareness days such as Earth Day and International Women’s Day, you can tap into these trending events to boost engagement and awareness of your content and ethos, whilst initiating a conversation with your followers.

Here is our calendar of upcoming awareness days, social media holidays and trending moments to keep on your radar.


2023 is the year of the rabbit in the Chinese New Year, and offers an opportunity to inspire change and take up healthier habits,  such as VeganuaryDry January or even Damp January. January is also prime time for a number of cultural events including the Grammys and Golden Globes.

  • ALL Month Dry January
  • ALL Month Damp January
  • ALL Month Veganuary
  • 1st New Years Day
  • 2nd Bank Holiday (UK)
  • 2nd Science Fiction Day
  • 4th World Braille Day
  • 5th National Bird Day
  • 6th National Technology Day
  • 8th Bubble Bath Day
  • 9th Clean Your Desk Day
  • 10th Houseplant Appreciation Day
  • 11th Golden Globes awards
  • 14th Dress Up Your Pet Day
  • 15th World Religion Day
  • 16th Blue Monday
  • 21st Hugging Day
  • 22nd Chinese New Year (Year of the Rabbit)
  • 24th National Compliment Day
  • 24th International Day of Education
  • 25th Opposite Day
  • 25th Burns Night
  • 27th Holocaust Memorial Day
  • 27th Chocolate Cake Day
  • 28th Data Privacy Day
  • 29th Puzzle Day
  • 30th National Croissant Day
  • 31st National Backward Day


Roses and chocolates galore for this month as Valentine’s Day approaches. February is also a big month for fashion, film, and music, with the BAFTAs, The BRIT Awards and London Fashion Week set to grab people’s attention – keep an eye out for everyone sharing their favourite red-carpet moments.

  • 4th World Cancer Day
  • 4th Six Nations Rugby (4th Feb to 18th Mar) begins
  • 5th World Nutella Day
  • 5th Yorkshire Pudding Day
  • 6th Children’s Mental Health Week begins
  • 9th National Pizza Day
  • 11th International Day of Women and Girls in Science
  • 11th National Inventors’ Day
  • 11th The BRIT Awards
  • 12th Super Bowl LVII
  • 13th Galentine’s Day
  • 13th World Radio Day
  • 14th Valentine’s Day
  • 14th Library Lovers’ Day
  • 15th Singles’ Awareness Day
  • 17th Random Acts of Kindness Day
  • 17th Care Day
  • 17th London Fashion Week (17th-21st) begins
  • 19th BAFTAs
  • 20th Love Your Pet Day
  • 20th World Day of Social Justice
  • 20th Family Day
  • 21st Shrove Tuesday (Pancake Day)
  • 21st International Mother Language Day
  • 22nd Ash Wednesday
  • 22nd World Thinking Day
  • 23rd Digital Learning Day
  • 24th World Bartender Day
  • 27th National Strawberry Day
  • 27th World NGO Day
  • 28th Rare Disease Day



March is the month to celebrate women, whether it’s for Mother’s DayInternational Women’s Day, or Women’s History Month. The month is a busy month for the book world too, with awareness days such as World Book Day, National Reading Month, World Poetry Day and much more.


  • ALL Month National Reading Month 
  • 1st Women’s History Month
  • 1st Mardi Gras
  • 2nd Dr Seuss Day
  • 3rd World Book Day
  • 3rd World Wildlife Day
  • 8th International Women’s Day
  • 14th National Pi Day
  • 17th St. Patrick’s Day
  • 18th Holi
  • 18th Red Nose Day
  • 19th Mother’s Day
  • 20th First Day of Spring
  • 21st World Poetry Day
  • 22nd Start of Ramadan
  • 25th Tolkien Reading Day
  • 27th BST starts
  • 31st International Transgender Day of Visibility


This month’s theme is change and reflection, with religious holidays such as Lent, Easter, Ramadan Eid taking place. And with April Fool’s Day, brands have a chance to share fun and playful content.

  • ALL Month Stress Awareness Month
  • 1st April Fool’s Day
  • 2nd International Children’s Book Day
  • 7th Good Friday
  • 9th Easter Sunday
  • 10th Easter Monday
  • 10th Encourage a Young Writer Day
  • 16th National Stress Awareness Day
  • 22nd Earth Day
  • 22nd End of Ramadan
  • 23rd World Book Night
  • 23rd Shakespeare Day 


May the force be with you this month, as many will be gearing up for the various bank holidays, including the coronation day for King Charles III. May is also filled with a number of and literary anniversaries, including Sherlock Holmes Day and Dracula Day.

  • 1st May Day (International Workers’ Day)
  • 1st Met Gala
  • 1st Early Bank Holiday
  • 2nd – 8th Children’s Book Week
  • 4th Star Wars Day
  • 5th National Space Day
  • 6th King Charles Coronation Day
  • 8th Bank Holiday (Coronation Day)
  • 9th – 15th Mental Health Awareness Week
  • 13th Eurovision Song Contest
  • 13th Top Gun Day
  • 21st Late Queen Elizabeth II Birthday
  • 21st F.A Cup Final
  • 22nd Sherlock Holmes Day
  • 24th – 28th Chelsea Flower Show
  • 26th Dracula Day (publication anniversary)
  • 29th Spring Bank Holiday


It’s Pride month, where the LGBTQIA+ community and allies come together and commemorate the Gay liberation movement. It’s also a chance to show support for your local bookshops with Independent Bookshop Week taking place in the last week of June.

  • ALL Month Pride
  • 18th Father’s Day
  • 18th – 25th Independent Book Shop Week
  • 21st World Music Day
  • 23rd National Writing Day
  • 30th Social Media Day


July is focused on independence and political activism, from US Independence Day, Canada Day and Bastille Day. It’s also a crucial time for many sports fans with Tour de FranceWimbledon, and the FIFA Women’s World Cup.

  • 1st Canada Day
  • 1st Tour de France
  • 3rd Wimbledon
  • 4th US Independence
  • 14th Bastille Day – French National Holiday
  • 17th Emoji Day
  • 20th FIFA Women’s World Cup


With summer in full swing, brands can make the most of the holiday season by tying in fun activity-based content with awareness days like World Photography Day and International Beer Day.

It’s back to school, but not just for children across the UK. Awareness days such as Read a Book Day and International Literacy Day present a great opportunity for booksellers and publishers to re-engage with followers after the summer holiday period.

  • 1st Yorkshire Day
  • 4th International Beer Day
  • 9th National Book Lovers Day
  • 13th International Left-Handers Day
  • 13th Prosecco Day
  • 19th World Photography Day
  • 25th FIBA Basketball World Cup
  • 28th Summer Bank Holiday


It’s back to school, but not just for children across the UK. Awareness days such as Read a Book Day and International Literacy Day present a great opportunity for booksellers and publishers to re-engage with followers after the summer holiday period.

  • 6th Read a Book Day
  • 8th International Literacy Day
  • 13th Roald Dahl Day
  • 17th Oktoberfest
  • 30th International Podcast Day


It’s spook-tober! With Halloween upon us, now is the perfect time to get your creative juices flowing.

  • ALL Month Black History Month
  • ALL Month Breast Cancer Awareness Month
  • 5th World Teachers Day
  • 7th National Poetry Day
  • 8th Rugby World Cup begins
  • 10th World Mental Health Awareness Day
  • 14th Bookshop Day
  • 17th – 23rd Coffee Week
  • 17th – 23rd Energy Saving Week
  • 31st Halloween


Remember, remember, the 5th of November!

While it’ll be a busy period for brands and businesses sharing promotional content for Black Friday and Cyber Monday, there’s still room for fun and visual content with Guy Fawkes Day and Diwali.

  • 1st World Vegan Day
  • 5th Guy Fawkes Day
  • 11th Remembrance Day
  • 12th Diwali
  • 13th Remembrance Sunday
  • 14th King Charles III Birthday
  • 20th Transgender Day of Remembrance
  • 23rd Thanksgiving
  • 25th Black Friday
  • 28th Cyber Monday


We’ve finally arrived at December, the merriest month of the year. With people rushing to get their last-minute Christmas shopping done, it’s time to give one final push with festive content before the new year.

  • 3rd International Day of Persons with Disabilities
  • 7th Hanukkah
  • 9th Christmas Jumper Day
  • 24th Christmas Eve
  • 25th Christmas Day
  • 26th Boxing Day 
  • 31st New Year’s Eve