Midas is recruiting for entry level placements on our PR training programme 2022

Midas is offering entry level placements on our highly sought after PR training programme starting in Autumn 2022.

The successful candidate will be given hands on training to learn the ropes of PR in a friendly and inclusive environment, learning from some of the best creative minds in the business. Our enviable client list, from the art, books and culture world, includes Bookshop.org, Waterstones Children’s Laureate, Audible, The London Book Fair, Books Are My Bag, Swansea University International Dylan Thomas Prize, Windham-Campbell Prizes, Wolfson History Prize, Cliveden Literature Festival and Harrogate International Festivals, as well authors such as Maggie O’Farrell, Andrea McLean, Simon Stephenson, Giles Kristian and Kate Ruby and plus publishers Pan Macmillan, Harper North, Walker, Charco Press, Oxford Children’s, Flipped Eye, Headline and Penguin Random House.

Our company offices are at the heart of the West End directly opposite the National Portrait Gallery and include an onsite gym, a private members club, the odd office dog or two, and we organise regular socials, cultural outings and get togethers.

The Midas PR training programme is aimed at helping talented individuals with an interest in books and publishing to develop public relations skills by working alongside and learning from experienced publicists on active campaigns. Training is provided on a fixed term 3 months basis and the placement is paid at a competitive rate. At the end of the placement trainees will either be offered a full term contract at Midas or supported to find a role elsewhere in the industry. People who have previously gone through the Midas training programme have gone on to work at some of the UK’s leading cultural organisations including the BBC, BAFTA, British Council, Penguin, Macmillan, Audible, Glyndebourne, Southbank, Bonnier, Imperial War Museum and so many more.

This is an incredible opportunity for an enthusiastic individual looking to take their first step on the career ladder at one of the country’s leading cultural, entertainment and lifestyle agencies. .

What you can expect from the training programme:

A supportive environment where you can get hands on and learn from the best

You won’t just be shadowing you will be given your own campaigns to work on

You will be out and about attending launch events, press conferences and journalist lunches

You’ll be working in the heart of London’s buzzy west end, with brilliant transport networks

You will be busy working on a huge variety of campaigns from artists to festivals

Hybrid working – most days you’ll be in the office, but some days working from home

Summer Hours – every Friday afternoon off during the summer months

What you will learn:

Working with the team, you will be taught the following skills that are key to running a PR campaign:

Understanding the media landscape and how to create stories that make the news

Researching interesting storylines and hooks to help build pitches and features for each client

Drafting both press releases and pitches to send out to journalists

Liaising directly with journalists to secure coverage – over the phone, on email and face to face

Building Media Lists and learning which journalists can make or break a PR campaign

Attending brainstorming sessions and helping to generate new and innovative ideas

Attending launch events and networking with journalists

Working as part of a team to deliver coverage and ensure the success of the campaign

Liaising on a daily basis with clients and the media, often via telephone and email

Building strong relationships and networks with colleagues, clients and the media

Learning how to build brands on social media

Collating, analysing and evaluating media coverage

Contributing to the success of a series of high profile PR campaigns at Midas

What we are looking for:

A passion for books, arts and culture

A people person who loves meeting new people and attending parties and events

Enthusiasm, creativity, and excellent writing skills

Someone who thrives in a busy environment and can cope well under pressure

Excellent organisational skills, with the ability to work on more than one project at a time

A team player with a can-do attitude who is willing to give anything a go

An interest in the media and how it can be used to amplify and support authors, artists, brands etc.


If this sounds like you please apply by sending you CV and cover letter to hr@midaspr.co.uk with the subject line ‘Midas Training Programme’.