Westerham Brewery launches new Viceroy India Pale Ale
Midas PR worked with The Westerham Brewery on the launch of the new Viceroy India Pale Ale, part of the National Trust range of food and drink products.
‘This is the first time we have been directly involved with a PR agency for marketing our beers. Newspaper and magazine coverage has been excellent and we have had good feedback on cuttings and journalist responses.’ – Robert Wicks, Westerham Brewery
This golden, nutty, hoppy ale was inspired by Lord Curzon, the 1st Marquis of Kedleston and a major donor to the National Trust.
Midas targeted key influencers in the beer world, and ensured they were familiar with Viceroy. The result was a series of glowing reviews and endorsements from leading opinion formers, as well as coverage in important marketing, grocery and drinks trade titles. The beer was also featured in the national press including The Daily Telegraph and The Sun.