Valentine’s Day success for Mills & Boon / BBC Breakfast highlight of national campaign

This Valentine’s Day, Mills & Boon author Heidi Rice was interviewed on BBC Breakfast (BBC 1), along with widespread national coverage, generated by Midas PR. 

To mark Valentine’s Day, Mills & Boon’s specially created Guide to Romance was extracted in the Daily Star (c. 823,476) and The Sun (c. 2,862,935), and features ran in the Independent on Sunday (c.156,517) and (c. 1,700,000).

Mills & Boon author Heidi Rice was interviewed by a broad range of regional radio stations, including BBC Radio London, (c. 518,000) BBC York (c. BBC Norfolk (c. 189,000), BBC Nottingham (c. 184,000), BBC Lancashire (c. 230,000), BBC Merseyside (c.305,000) , BBC Humberside (c. 219,000), BBC Somerset (c. 236,000), BBC Oxford (c. 85,000), BBC Hereford & Worcester (c. 140,000), BBC Coventry & Warwickshire, BBC Cumbria (c. 133,000), BBC Northampton (c. 99,000), BBC Surrey & Sussex (c. 256,000), BBC Kent (c.266,000), BBC Shropshire (c. 94,000), BBC Derby (c. 155,000), BBC Leeds (c. 257,000) , BBC Devon (c. 237,000)  and BBC Newcastle (c. 248,000).

In London, Camden coffee house Yumchaa held their monthly Mills & Boon book group, where fans met editor Jenny Hutton for top tips on writing romance.

Around the country, Mills & Boon author Kate Hardy was interviewed by the Eastern Daily Press (c.64,700) and author Kate Walker was interviewed for Hull Daily Mail (c. 50, 826). Best-selling author Sharon Kendrick reviewed the papers and talked about writing for Mills & Boon on BBC Radio Solent (circ. 285,000) on Valentine’s Day morning.

Midas also arranged a variety of Mills & Boon library events around the UK, including author workshops, Q&A sessions, and discussion groups. All the events were well attended and Sarah Salmon, manager at Norfolk Library, said of Kate Hardy’s author event, ‘I think the nicest comment we heard was that this short crash course was better than many of the paid writing courses that people had been on’.
At Winchester Discovery Centre, Angela Hicken said, ‘Mills & Boon author Sharon Kendrick was superb – really entertaining and the evening went very well’. Kingswinford Library in Birmingham ‘thoroughly enjoyed meeting Margaret who gave a most interesting talk and we had very good comments from the audience.’

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