Top tips from a PR expert / Mslexia interviews Midas’ Emma Draude

If you read lifestyle magazines or newspapers or watch chat shows on TV you will have come across the work of Emma Draude – but you won’t know who she is. And that is how the ebullient deputy managing director of Midas Public Relations likes it.

Draude is one of the most respected publicists in the business, responsible for campaigns that haven’t just sold books but have changed images: her work on Peter Kay’s The Sound of Laughter helped the comic break sales records for Christmas bestsellers; ‘Queen of Clean’ Kim Woodburn revealed she was more than a battleaxe with a loo brush; and Alan Titchmarsh was turned from gardening expert into ‘Sexy Alan,’ the romantic novelist, thanks to a campaign that included a nude shoot with only ferns to hide his modesty.

Beyond celebrities, she has raised the profile – and sales – of some of the most admired fiction writers in the UK, including Penny Vincenzi, Lesley Pearse and Joan Brady.

Download the PDF below to read the full interview, out now in Mslexia (Issue 44 – Jan/Feb/March 2010).