Swansea University International Dylan Thomas Prize Shortlisted for CIPR Wales Award

Midas PR’s campaign for the Swansea University International Dylan Thomas Prize 2018 has been shortlisted for a CIPR Pride Award best Arts, Culture or Sport Campaign campaign.

The CIPR Pride Awards is the leading regional PR award, given to outstanding PR campaigns across the UK.

The Swansea University International Dylan Thomas Prize is awarded for the best literary work published in the English language, written by an author aged 39 or under. The prize, worth £30,000, celebrates the international world of fiction in all its forms including poetry, novels, short stories and drama.

For this year’s prize, won by 31-year-old poet Kayo Chingonyi, Midas PR secured 117 pieces of coverage from over 90 different outlets across broadcast (2 national TV interviews including Sky Sunrise, 11 national radio interviews including BBC 2 Arts Show, Radio 4 Front Row, Radio 5 Live Up All Night), print (9 in national newspapers including Guardian and I newspaper, 18 across regional newspapers, 4 across nationals magazines), trade (16 pieces) and online (72 pieces including pieces in Reader’s Digest Online, TLS Online, The Pool, RED.co.uk and social media and blogger activity). The total estimated circulation for the PR campaign was 324million.

Kayo Chingonyi was the first British poet and second poet to ever win the prize. He won for his debut collection of poetry Kumukanda, which translates to “initiation”, referring to both the rites of passage young boys from the Luvale tribe must complete before becoming a man as well as initiation rites for young black Londoners.

The CIPR PRide Awards will be announced at Cardiff City Hall on 12th October.

Please visit more information: https://ciprawards.co.uk/pride/

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