Sharjah International Book Fair 2009 opens

The Sharjah International Book Fair 2009 (SIBF), which runs from today until Wednesday, 21st November, is pleased to announce a brand new look, as well as an exciting and diverse programme of seminars that address the key global issues.

Following 27 years of continued success, SIBF has re-branded to promote the theme ‘the love of the written word’ to regional and international audiences. The new theme and associated branding signifies a more focused purpose which will extend beyond the 10-day event itself.

The fair will be opened by His Highness Sheikh Dr. Sultan Bin Mohamed Al Qassimi and the concept reflects his vision of ‘reawakening the pursuit of knowledge’ in Sharjah and the U.A.E. “The crafted Arabic letter ‘sheen’ is a very simple, modern mark. The curved stroke gives a sense of energy and dynamism, while the vertical lines replicate stacked books,” he states. “We are very excited to be able to reveal the new identity at SIBF 2009 and look forward to building on our continued success to become one of the most influential trade shows in the global market place.”

This year, the programme includes training workshops, meetings with authors, symposiums on Middle Eastern and international issues, and open cultural debates. The pre-fair weekend saw a series of publisher’s training workshops at the Sharjah Chamber of Trade and Industry, in association with the Publishers Association, Oxford Brookes University (UK) and the Oxford International Centre for Publishing Studies (UK).

Representing the Publishers Association, Emma House, Trade & International Director, says: “SIBF is an essential hub in the region not only in the showcasing of books, but also in terms of book sales, engagement with consumers across the UAE and also provides a fantastic publisher training resource in association with the UK’s Oxford Brookes university. As a representative of the UK’s publishing industry, I would recommend that publishers from around the world who have books with appeal to Middle Eastern audiences would gain a huge benefit from participating in the fair.”

Download the full press release below, or contact [email protected] for further details.