Sainsbury’s launches first ever eBook and Video on Demand Bundle

From Monday 10 February until 16 February Sainsbury’s is offering movie fans the first ever  Video on Demand film and eBook ‘bundle’ on the release of hit movie Captain Phillips, which is expected to be the most popular film of the week.

Customers who download the film from for the special price of £9.99 will automatically receive a voucher to download a free eBook of A Captain’s Duty, which originally inspired the film.

Captain Phillips tells the enthralling and harrowing true-life story of MV Maersk Alabama, a US cargo ship hijacked by Somali pirates in 2009.  The film grossed over $214m at the worldwide box office and drew considerable critical praise.

This ‘bundling’ of a downloadable video and eBook is the first offer of its kind, made possible by the fact that Sainsbury’s is alone among UK retailers in offering a full-range of on-demand entertainment.

Tim Lennox, managing director at eBooks by Sainsbury’s said: “Whenever a major feature film based on a book is released naturally lots of people want to read the book that inspired it. Historically there have been special tie-in editions of individual books, but the speed and convenience of digital downloads now make it possible to bundle the film and the book together for one great price. We’re delighted to be the first UK retailer to offer multi-format entertainment in this way.”

Captain Phillips can be streamed or downloaded to PC and iOS devices and used on up to five different devices. The eBook of A Captain’s Duty is available for most smartphones and tablets.


Notes to editors

For media enquiries please contact Chris McCrudden or Daniel Freeman at Midas PR

Tel: 0207 361 7860

Email: [email protected] / [email protected]

For more information about this promotion and to see terms and conditions please visit