Royal Wedding Fever / Midas create opportunities for Romance HQ
With the royal engagement finally announced, Midas made the most of this popular news story, creating a commemorative Mills & Boon book jacket from ‘Romance HQ’, featuring the happy couple. This captured the imagination of BBC Radio 4’s consumer affairs programme, You & Yours, who included it in their feature on how PR companies have maximised this royal opportunity.
Click here to listen to You & Yours on BBC Radio 4 (Monday 29th November).
_Comment on this post
You must be logged in to post a comment.