The Reading Agency appoints Midas Public Relations to promote Quick Reads 2020
Tuesday 18 June 2019, London
Midas Public Relations, the UK’s leading independent communications agency for books, publishing, culture and the arts, has been appointed by The Reading Agency to promote Quick Reads 2020 following a competitive pitch.
Quick Reads aims to bring the pleasures and benefits of reading to everyone by commissioning big name authors to write bitesize, engaging books that are specifically designed to be easy to read. From 2020 – 2022, the initiative is supported by a philanthropic gift from bestselling author Jojo Moyes. The 2020 titles will be announced in the autumn and published in February 2020.
Midas PR will deliver a high-profile media campaign that generates widespread consumer awareness of the Quick Reads 2020 titles, demonstrates how the scheme changes lives, and the role it plays in addressing the national crisis around adult literacy in the UK.
Sue Wilkinson, CEO at Quick Reads, said: “Quick Reads is a life changing scheme and we are delighted to be publishing new books in 2020 thanks to Jojo Moyes’ incredibly generous gift. We are looking forward to working with Midas to promote these brilliant books and help turn the UK into a society of readers.”
Georgina Moore, Director of Books & Publishing at Midas PR, said: “We are thrilled to be working with The Reading Agency, Fanny Blake, Jojo Moyes and a brilliant line up of authors on Quick Reads 2020, a life changing project I have long admired for its vital contribution towards solving our national adult literacy crisis.”
For further information please contact Hannah McMillan [email protected] | 020 7361 7860
About The Reading Agency & Quick Reads
The Reading Agency is a national charity that tackles life’s big challenges through the proven power of reading. We work closely with partners to develop and deliver programmes for people of all ages and backgrounds. The Reading Agency is funded by Arts Council England.
Quick Reads, part of The Reading Agency, aims to bring the pleasures and benefits of reading to everyone, including the one in three adults in the UK who do not regularly read for pleasure, and the one in six adults in the UK who find reading difficult. The scheme changes lives and plays a vital role in addressing the national crisis around adult literacy in the UK.
Each year, Quick Reads commissions high profile authors to write bitesize, engaging books that are specifically designed to be easy to read. Since 2006, 4.8 million books have been distributed through the initiative, 5 million library loans (PLR) have been registered and through outreach work hundreds of thousands of new readers each year have been introduced to the joys and benefits of reading.
From 2020 – 2022, the initiative is supported by a philanthropic gift from bestselling author Jojo Moyes.