Quantum leaps ‘Around The World in 8 Hours’ with 2016 virtual conference in collaboration with Nielsen

The London Book Fair is delighted to announce that its virtual conference Around The World in 8 Hours will return in January 2016 to track key trends in the global publishing industry in a series of social media events happening across a single day, and supported by data provided by Nielsen.

The second edition of Around The World in 8 Hours will take place on 27 January 2016, extending LBF’s new Quantum conference concept into the virtual arena. Building on the hugely successful inaugural edition in March 2015, which engaged over 900,000 people on Twitter alone, the virtual conference will bring leading publishers from five continents together for a day of discussion and debate on Twitter, LinkedIn, Facebook and webcasts.

The conversations the virtual conference drives about global publishing will also be augmented with market insights and data from Nielsen revealing how, where and why the industry is changing in key territories, reflecting the new, data-driven vision of Quantum. Presented in association with the UK Publishers Association and sponsored by Copyright Clearance Center, Quantum: Publishing & So Much More, which takes place at Olympia, London 11 April is the conference that will consider how the content industries are changing as developments at the cutting edge of science and technology take us beyond the digital and into the quantum age.

Around The World in 8 Hours 2016 will start off in New Zealand with an overview of the country’s publishing industry before proceeding to China, with a special event focused on the country’s thriving children’s publishing sector. The focus will then shift to the Philippines, to look at a country where Wattpad has proved to be a major catalyst for discovering and publishing new authors. From there to India, where publishers and booksellers will discuss why the ebook revolution has yet to happen in that country at least, and on to Poland, for a whistlestop tour of the book industry there.

The afternoon sessions of Around The World in 8 Hours will see the conference’s gaze shift to South Africa and the Americas. ‘What sells in South Africa’ will look beyond the country’s tradition of producing Nobel and Booker laureates such as Doris Lessing and Nadine Gordimer to assess how important home-grown commercial fiction is to the domestic publishing industry. Then, leaping across the Atlantic, it will take the temperature of publishing in Brazil before finishing in the United States with a lively Twitter chat on the powerful effect that North American Science Fiction and Fantasy literature has on the world’s cultural imagination.

Around the World in 8 Hours will be a free to attend event, taking place across multiple social networks 27 January Delegates wishing to receive a copy of the full programme, including details of accounts to follow, hashtags and regular updates should sign up to the event on Eventbrite. On the day delegates will be encouraged to get involved, with time set aside in each virtual event for them to ask questions and share their expertise on issues affecting global publishing.

Orna O’Brien, Conference Manager, The London Book Fair, said: “As an event that brings a diverse range of voices and perspectives together to discuss the hottest topics in publishing, Around The World in 8 Hours promises to be a perfect taster of what’s to come at Quantum itself. We have some very special names and guests lined up for the next edition of the Virtual Conference and can’t wait to share these with the delegates who sign up between now and 27 January. We hope that the conversations that Around The World in 8 Hours sparks on social will be continued and deepened at the Quantum on 11 April.”

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