National Book Tokens Unveils 2019 Hidden Books Game

  • Popular festive initiative, played by over 400,000 book lovers to date, enters seventh year
  • A year’s supply of books offered as top prize to ten eagle-eyed book lovers
  • Illustrator Harry Woodgate’s puzzling picture focuses on the high street
  • Children’s Book Island Challenge returns for second year

Thursday 14th November. London. National Book Tokens has announced the launch of its annual festive campaign, with the return of its popular Hidden Book Game for a seventh year, and Book Island Game for children for a second year.

In the Hidden Books Game, book lovers are invited to spot all the books hidden in an image, with ten eagle-eyed bookworms to win a year’s supply of books. 50 runners up will also take home a £10/€10 National Book Token each.

The 2019 design by illustrator Harry Woodgate has a high street theme (and a Books Are My Bag tote bag), with a bookshop at the centre of the image.

Previous incarnations of the Hidden Book Game have been played by nearly 400,000 people to date, with between 50,000 and 100,000 entrants each year vying for the top prize.

National Book Tokens is also launching the Book Island Challenge, a version of Hidden Books Game for children which is returning for a second year in 2019. Aimed at children reading independently – from 6 to 12 – it challenges young booklovers to identify children’s book characters from the clues given in a colourful ‘treasure map’ illustrated by designer Sofia Hericson. Fifty £10/€10 National Book Tokens are up for grabs for the winners of the children’s competition.

Harry Woodgate, illustrator, commented: “I’m really pleased and excited to have worked with the team at National Book Tokens on the Hidden Books Game, and having enjoyed taking part in previous years’ editions, this was such a lovely brief to illustrate. Hopefully everyone who plays will enjoy some of the fun little details within the illustration just as much as I did drawing them, and I hope the game will introduce people to some really brilliant books (most of which are now on my very long ‘to read’ list!).”

Lisa Bywater, Marketing Manager, at National Book Tokens, added: “2019 has been a strong year for National Book Tokens with sales up by over six per cent. We always invest heavily to support the National Book Tokens brand at Christmas and this year’s campaign, including the very timely high street theme for our Hidden Books Game, continues that support with our central message all about the joy of choosing a book. We know that booklovers love choosing books and doing so in brilliant bookshops; National Book Tokens are the perfect way to give this experience to book readers of all ages.”

Both the Hidden Books Game and Book Island Challenge form part of the National Book Tokens’ integrated Christmas marketing campaign, which is based around the brand’s enduring idea that ‘choosing a book is an adventure in itself’. Developed with creative agency Arthur London and media agency Wavemaker Select, the campaign will be deployed across traditional print media, digital display, video on demand, social advertising and through NBT’s rewards programme Caboodle.

Book lovers can play at nationalbooktokens.com/hiddenbooks. Entries close on 31st December 2019.

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