‘More popular than Crime, Sci-Fi and even God’ / BBC News reports on Mills & Boon success
The extraordinary popularity of Harlequin Mills & Boon, the world’s leading publisher of romantic fiction, has been featured on BBC Breakfast and BBC News.
Watch the feature here on BBC iPlayer (available online until 16th April)
The 100 year-old publisher has successfully embraced the digital age, with the highest eBook sales in the industry. Mills & Boon’s eBooks are especially popular among the 20-30 year-old market, reports retailer Tesco.