Midas Public Relations wins PRWeek Digital Award
Midas Public Relations is delighted to have won the PRWeek Digital Award for our online campaign to promote The Chronicles of Narnia: Prince Caspian for client HaperCollins.
Announced in this week’s issue of PRWeek, Midas’ Digital Award is for the Return on Investment category, and received praise from the judges, who described it as ‘A solid campaign tying in the book and the film for little budget and great ROI.’
Judge Will Scougal said of the campaign, ‘This a nice use of quite limited assets giving a good channel spread.’
Ahead of the release of the movie adaptation of The Chronicles of Narnia: Prince Caspian, Midas PR was briefed to ensure a new generation of readers were encouraged to read the book before seeing the movie.
The Read it Before You See It campaign that ensued saw Narnia fansites and bloggers kept up to date with news, interviews and competitions. The campaign was covered on The Sun online, GMTV.co.uk, Kids AOL and First News online, with stories consistently linked to the Harper Collins microsite. Prince Caspian by CS Lewis was propelled straight into the children’s bestseller lists.
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