Midas PR Appointed to Promote 2018 International Dylan Thomas Prize
Midas Public Relations are delighted to announce our appointment by Swansea University to implement a media strategy for the 10th edition of the £30,000 International Dylan Thomas Prize in order to maintain the Prize’s profile as the world’s largest literary prize for young writers. Midas PR’s role will include securing national and international coverage for the shortlist and winner from this year’s longlist of 12 books which comprises: eight novels, two short story collections, and two volumes of poetry by authors from Zambia, UK, Ireland, America, India, and Nigeria.
About the International Dylan Thomas Prize
Awarded for the best published literary work in the English language, written by an author aged 39 or under, the prize is named after the Swansea-born writer, Dylan Thomas, and celebrates his 39 years of creativity and productivity. One of the most influential, internationally-renowned writers of the mid-twentieth century, the prize invokes his memory to support the writers of today and nurture the talents of tomorrow.
Launched in 2006, the Swansea University International Dylan Thomas Prize is the largest literary prize in the world for young writers.
Dr Elaine Canning of Swansea University, executive officer of the Prize, said: “Since Swansea University took over the management of the Prize, we have seen it grow in profile and reputation amongst international publishers. We are delighted at the record number of entries we had this year, and the strong longlist in the running for the 2018 award. http://www.swansea.ac.uk/dylan-thomas-prize/2018-longlist/
We are very proud of our association with the Prize and look forward to working with Midas on a first-class PR campaign aimed at reaching a wider audience in the media and beyond.”
Midas’ CEO Steven Williams says “we are delighted to be working on the 2018 media relations campaign for this prestigious literary prize, 65 years after the renowned Welsh writer’s death in 1953.”