The London book fair 2014 announces gaming pavilion, in association with UK Interactive Entertainment (Ukie)

The London Book Fair (LBF) is delighted to announce a brand new sector on this year’s show floor: Gaming @ LBF. The new pavilion, supported by UK Interactive Entertainment (Ukie), the UK’s premier trade body representing the gaming industry, is designed to connect the creative and commercial talents of gaming developers, publishers and distributors with their publishing counterparts.

The initiative is one of several new areas (TV & Film, Brand Licensing and Comics) that capitalise on the continued convergence between aligned creative industries to exploit IP across a multiplicity of platforms.

Exhibitors within the Gaming sector will be invited to matchmaking sessions in the Ukie lounge with publishers, organised by LBF’s Rights Relationship Manager. In addition, a dedicated seminar stream will inform and entertain, as leaders and innovators from the gaming and publishing industries talk about what makes for successful cross-industry collaboration and commerce. This programme will span LONDON BOOK AND SCREEN WEEK as it starts with Matt Locke, Storythings, and Adrian Hon, Six to Start, speaking at Monday’s PUBLISHING FOR DIGITAL MINDS CONFERENCE, followed by a stellar line-up of Gaming Industry speakers at the show itself: Ian Livingstone CBE, founder of Games Workshop and author of the Fighting Fantasy series; Rhianna Pratchett, narrative designer and co-founder of the digital content company, Narrativia; and Rob Morgan, the lead writer on the Wonderbook Harry Potter games series, to name but a few.

Commenting on this exciting milestone in the book fair’s development, Dr Jo Twist, CEO of Ukie says: “We are very happy to be supporting the new gaming pavilion at this year’s London Book Fair. The UK games sector is a leading creative industry and events like these really showcase the diversity and creativity of our industry. Books and games already have much in common in how they can both tell stories and educate people but as publishing becomes more digital, our industries grow even closer by having key skillsets in common such as coding and art. We are really looking forward to 
using this event as an opportunity to strengthen the bonds between books and the games industry and to help secure the talent pipeline coming in to games and book businesses.”
Jacks Thomas, Director, The London Book Fair, adds: “We know from talking to our education and trade publishing exhibitors as well as many games publishers that there is still untapped potential in greater collaboration between these two complementary, creative worlds. Through this fantastic partnership with Ukie, and through offering a matchmaking service, we hope to enable even better communication between the two industries to deliver creative achievement and business success for all. This is a significant first step.”

Gaming Industry leader and Vice-Chair of Ukie, Ian Livingstone CBE says:“Playful learning is powerful and long-lasting because it is the result of natural curiosity and discovery through trial and error. Children ‘played’ my Fighting Fantasy books in the 1980s. Millions of readers felt empowered through choice. Children read them because they wanted to rather than being forced to. Gamification of the narrative made Fighting Fantasy relevant to children of the day. It gave them a great appetite to read.”