Influential Software calls in Midas for PR Campaign

Publishing consultancy Influential Software has engaged Midas PR to deliver a PR campaign targeting publishing and IT decision-makers as it prepares to make its first appearance at London Book Fair.

Influential Software is an established IT consultancy in the publishing sector, with a client list that includes names such as Elsevier, Oxford University Press, Phaidon and Taylor & Francis. Known mainly for its involvement in major vendor selection and IT consultancy projects for major publishers, it has turned to Midas to build the business’s profile among a greater range of publishers and develop a thought leadership platform for its activities in cloud security, business intelligence and software development.