Georgina Moore to join Midas PR

London, 6 February 2019: Midas Public Relations – the leading UK independent Communications agency for books, publishing and the arts – are delighted to announce that Georgina Moore will be joining the company as Director of Books and Publishing on 1 May 2019.

Georgina will be joining the Midas PR Management Board alongside Directors Nicola Green and Tory Lyne-Pirkis, and joint CEOs Steven Williams and Jason Bartholomew.

Georgina is currently Communications Director at Headline Publishing. After working as a bookseller at Dillons Chiswick Georgina joined the publicity department at Hodder & Stoughton in 1997 where she spent 5 years rising to become Publicity Manager. She became Publicity Director of Headline in 2002 running the Press Office and was promoted to Communications Director in 2014.

Jason Bartholomew, CEO, Midas PR, said: “I am absolutely thrilled that Georgina is joining us at Midas. This is a real coup for Midas, and one that will immediately elevate our business. I have worked alongside Georgina for over ten years – during my employment at Headline – and it is no secret that she is one of the best publicists in the business. While Midas continues to push forward in areas outside of books – from the arts, to festivals, film and beyond – the core of the Midas business is still very much authors and publishing. Georgina has decades of award winning campaign work ranging from literary fiction, debut authors, and celebrity memoirs. This skill-set – alongside Georgina’s creativity, flair, and little black book of contacts – will pay dividends across our client base, and boost Midas to new heights.”

Georgina Moore said: “I am excited about joining Midas PR, and their Management Board. It just feels like the right time for a new challenge. Jason Bartholomew has such energetic plans for the growth of the company, and I am really looking forward to running the books team and playing my part in making Midas the go to agency for passionate, creative and strategic campaigns for books. Headline has been my absolute dream job. I have been so happy at the company and at Hachette and have been so fortunate in the support I have been given by the MDs I have had: Martin Neild, Kerr Macrae, Jane Morpeth and Mari Evans. I would like to thank Jamie Hodder-Williams too for all his support over the years. I also have been so fortunate in the talent that I have worked with in my team.”

Mari Evans, Managing Director of Headline said: “Georgina has been a powerhouse of a publicist at Headline for many years now and we’re fortunate to have enjoyed her talents for such a long stretch. Our authors have flourished under her care and attention, but it is, of course, time for her to find a new challenge and so she embarks on this next chapter in her distinguished career at Midas with our best possible wishes for continued success.”

During her time at Headline, Georgina worked on the following PPC award winning campaigns: Kate Adie’s The Kindness of Strangers, Living History by Hillary Clinton, By Myself And Then Some by Lauren Bacall and Gazza: My Story by Paul Gascoigne. She also masterminded the campaign for Andrea Levy’s Small Island (which won The Orange Prize and the Whitbread) and brought Costa winner Maggie O’Farrell’s PR back in house with The Hand That First Held Mine. At Headline Georgina’s PR team were the first to harness the power of the blogging community and social media, something that was acknowledged in her PPC Quarterly Award win for her campaign for Maggie O’Farrell’s Instructions For A Heatwave. Her PR campaign for Helen Walsh’s The Lemon Grove won the Waterstone’s fiction paperback award in 2015 and was then highly commended as the overall best fiction award that year at the Nibbies. She has been shortlisted for PPC campaigns for among others The Wrong Knickers by Bryony Gordon, and A Year of Wonder by Clemency Burton-Hill.

Georgina also established and oversaw the Rooftop Book Club events and created the New Voices tour.

She is a big champion of book publicists and has mentored for the SYP and currently mentors for both Hachette and the PPC.

Georgina also lectures in book publicity at Kingston and UCL and has been a keynote speaker at the FutureBook conference.
For further information please contact [email protected] /020 7361 7860

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