‘A friendly and interpersonal service’ is key, new survey reveals

Winners of the AA Bed and Breakfast awards 2017 have been revealed with accolades for the friendliest and most unique establishment among the eight categories.

Glenegedale House, Isle of Islay picked up Friendliest B&B, Maiden’s Tower, Leeds Castle, Kent was awarded Unique B&B and  The Grove, Cromer won the Eviivo Story Award 2017.

The AA B&B Awards aim to recognise the diversity and individuality behind some of the nation’s most remarkable B&Bs and to commend the people that devote their lives to running them.

According to a joint survey with online booking specialists Eviivo, AA also reveals that a ‘friendly and interpersonal service’ will be the most significant factor in helping B&Bs thrive in the next ten years. Owners considered this more significant than providing the latest in-room gadgets or self-service check-in, showing that the personal touch will remain the greatest asset of the B&B into the future.

Andrew Oxley, Head of Hotel Services, said: “In the digital age, the hospitality sector is among the few industries in which the interpersonal experience is still priceless. A friendly and personable service will continue to give B&Bs the edge over competition in the future.”

The 2017 AA B&B Award winners are:

  • AA Unique B&B of the Year: Maiden’s Tower, Leeds Castle, Kent
  • AA Friendliest B&B: Glenegedale House, Glenegedale, Isle of Islay
  • AA Eviivo B&B Story Award: The Grove, Cromer
  • AA Restaurant with Rooms: Padstow Townhouse, Padstow
  • AA Guest Accommodation of the Year for England: Nanny Brow, Ambleside
  • AA Guest Accommodation of the Year for Scotland: Pool House, Poolewe
  • AA Guest Accommodation of the Year for Wales: Mansion House, Llansteffan
  • AA Guest Accommodation of the Year for Northern Ireland: The Old Schoolhouse Inn, Comber


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