Free Mills & Boon eBooks to celebrate first year
September 2009 marks one year since Harlequin Mills & Boon launched their eBook range. To celebrate, the romantic fiction publisher is giving away free eBooks via www.everyonesreading.com.
‘It was a bold move to publish our entire catalogue as eBooks in addition to paper versions, but it’s paid off,’ says Tim Cooper, director of direct and digital marketing at Mills & Boon. ‘We always believed in eBooks, and it’s great to see our readership embracing this convenient and instant way of buying content and enjoying our titles. We’re delighted to thank our readers by giving them 10 free eBooks from everyonesreading.com!’
One year ago, in September 2008, Mills & Boon became the first UK publisher to produce all its titles as eBooks simultaneously to publishing the paper versions. The result: one year on, eBooks look set to make up 4% of the company’s total sales, and month-on-month sales of eBooks have grown exponentially.
‘eBook sales have been higher than we had forecast – a real sign that eBooks are what our readers want, and they’re here to stay,’ explains Tim.
In addition to launching eBooks, Tim redesigned the Mills & Boon website to include exclusive free online reads, the facility to sample books before buying, and a Facebook-style Community for fans of romantic fiction.