entrecode® Unlocking the Entrepreneurial DNA by David Hall
Published by Management Books 2000
Out in paperback on 18th June 2013, £14.99
“This book is a real game changer for individuals, organisations and society at large.”
Dinah Bennett, director, International Centre for Entrepreneurship and Enterprise
What makes entrepreneurs unique? That is the question that author, consultant and BAFTA winning broadcaster, David Hall, has been striving to answer for the last 25 years, during which he has painstakingly researched and observed over 500 businessmen and women around the world.
Hall has finally cracked the code – or Entrecode as he terms it – uncovering for the first time the common traits and mind-sets that distinguish entrepreneurs from ordinary mortals and make them stand out from the pack.
In Entrecode, Hall reveals the secrets to entrepreneurial success, looking in depth at the common core of talents that unite male and female entrepreneurs, from Australia to India, US to the UK. He probes into the inner workings of these extraordinary men and women, demonstrates the characteristics that really drive entrepreneurial success, beyond the practical skills of business planning and securing bank loans, and shows how others can follow their lead.
Hall confronts notions of entrepreneurial stereotypes head on – there is not a Del Boy, Alan Sugar or Theo Paphitis in sight. Instead readers will meet colourful and inspirational entrepreneurial figures, such as Australian Dr Fiona Wood who pioneered ‘spray on skin’ technology for burns victims, Indian entrepreneur Veena Patil who runs a woman only travel agency, and Tom Hunter, the founder of a chain of British sports shops.
Entrecode analyses the stirring warts-and-all success stories of these entrepreneurs in great detail, while delving deep inside their psyches to divulge the secrets of their successes. The book provides practical advice on how aspiring and established entrepreneurs can apply these pearls of wisdom to start, grow or revitalise their own businesses, while offering governments a blueprint for nurturing entrepreneurship around the world.
About the author
David Hall is an author, consultant and broadcaster in the field of entrepreneurship. His previous books include Hallmarks for Successful Business, In the Company of Heroes and Doing the Business. He won a BAFTA Award for his BBC1 business series Winning and a UK Premier Business Award for Television for his Get Better or Get Beaten series.
For further information, a copy of the book, to discuss feature ideas or arrange an interview, please contact: Dani Freeman, Midas Public Relations
T: 020 7361 7866 M: 07967 803 753
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