Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
It’s a brave man who takes on Apple, Microsoft and Google simultaneously, but that’s exactly what Charles Arthur, is about to do….
Top Guardian journalist Charles has written Digital Wars, a gripping investigation into Apple, Google and Microsoft, the three most significant technology giants of the 21st century, and their battle for dominance of the internet. The book will be published in paperback by Kogan Page on the 16th April 2012.
For the very first time well-kept secrets are revealed, mistakes and missed opportunities are exposed and internal and external clashes are laid bare. With mobile internet already transforming our lives, Charles Arthur claims there has never been more at stake, both in terms of financial gain and social impact.
With 25 years of experience in the industry and numerous encounters with these three technology titans, Charles Arthur shares his most shocking insider narratives with readers, analyses the trajectory of each company, observes their leaders in depth, reveals what we can expect over the next five years and even discloses who he believes is currently winning the war to reach the ultimate prize – total control of the digital landscape, and our futures.
For more information please contact Eleanor Riches