Dates set for Independent Booksellers’ Week 2011
The Booksellers Association (BA) has just announced the dates for this year’s Independent Booksellers Week, their annual promotion of the independent sector. The week will run from Saturday June 18th, culminating on Saturday 25th June with National Reading Group Day.
This year’s objectives include increasing the number of bookshops taking part and raising the national profile of independent bookshops. Promotional plans include new branded point of sale materials and a major public relations campaign which kicks off in April. Key features include the IBW Book Prize, the IBW Matchmaking Hotline – which matches authors and bookshops for author visits – and a repeat of the successful competition ‘Overheard in a Bookshop’.
As in past years, a wide variety of events is expected to take place across the country, with author visits, competitions and special events. Last year’s activities included numerous food-related events, with The Book Hive in Norwich serving sake and sushi and Lancashire’s Silverdell Books producing promotional flavours to celebrate visiting authors in its in-store icecream parlour.
“This year’s IBW promises to be another great promotional period for booksellers, publishers and authors alike, and we hope that all independents will make the most of the opportunity,” said Meryl Halls, head of membership services at the BA.
“Independent Booksellers Week gives us the opportunity to highlight the many entrepreneurial, energetic, community-based booksellers and showcase how they are successfully providing an excellent, personal service for their customers.”
Over 250 independent booksellers took part in 2010, holding over one thousand events, which ranged from creative writing workshops to authors’ evenings, exhibitions and children’s book parties. The week was supported politically by Mark Menzies M.P., in the House of Commons and through a motion proposed by M.S.P., Aileen Campbell in the Scottish Parliament.
The BA anticipates that leading authors, wholesalers and publishers will again be supporting the sector, with a number of publishers planning bespoke promotions during campaign week. Publishers interested in participating should contact Meryl Halls at the BA [email protected] or call 020 7802 0811.
The BA is inviting all indie members to register interest by contacting Sharon Down on 020 7802 0802, email: [email protected].