Books Are My Bag kicks off Super Thursday

Bookshops, publishers, illustrators and authors are joining forces to kick off the busiest book-buying season of the year in style with a three day Books Are My Bag campaign starting today (Thursday 9 October).

Picture shows Clarice Bean, illustrated by Lauren Child, sporting her very own Books Are My Bag tote.

The campaign has featured on BBC Breakfast, Wake Up to Money, The Independent on Sunday, Mail on Sunday, Daily Express, The Times, The Guardian, BBC R4 Front Row, BBC Scotland, BBC Midlands Today to name but a few.

Brought together by the industry-wide Books Are My Bag campaign, the celebrations across UK and Ireland will welcome shoppers and bookworms to visit their local bookshops for a book extravaganza and stellar autumn event line up, like no other.

Carlton Books

Picture shows Carlton Books window display.

A giant three metre high Books Are My Bag bag descend on to the new Foyles atrium in Charing Cross to officially launch Super Thursday – the day in the year which sees the largest number of titles published, in the run-up to the crucial Christmas retail period. This year 315 hardback titles will be published on 9 October according to Nielsen BookScan/The Bookseller.

On Saturday 11 October, high street bookshops will be throwing Big Bookshop Parties, welcoming shoppers to listen to book readings, eat, drink, read, share recommendations, meet like-minded book fans and discover this year’s biggest Christmas releases. A Collector’s Edition bag tote bag designed by award-winning British artist, Tracey Emin will also go on sale as this year’s official Books Are My Bag, offering customers the unique platform to express their love for books and bookshops.

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