Book Campaigns for the Digital Age at London Book Fair
London Book Fair Theatre 2, Digital Zone – 17 April 10am
What does a successful book PR campaign look like in the Digital Era? Chris McCrudden, Head of Technology and New Media at Midas PR explains why publicity campaigns have never had to work harder, now including:-
• Author brand building and management
• Social media
• Event programmes
Midas PR’s presentation at Theatre 2 in The London Book Fair Digital Zone will reveal how a carefully orchestrated PR campaign can build ROI into book publicity while securing great coverage across traditional, digital and social media.
If you’re at London Book Fair next week do come along. We hope to see you there.