A week in the life of two Midas PR clients

Midas PR has a strong track record of producing innovative and effective solutions to deliver the best possible campaigns for our clients. 

Here’s an example of the media coverage we recently secured during one sunny week in June for two of our clients:

Larkin 25, a campaign to mark the 25th anniversary of the death of the UK’s favourite poet, Philip Larkin, one of Hull’s most famous residents. www.larkin25.co.uk

The Booksellers Association’s Independent Booksellers Week (IBW), an annual campaign that celebrates all that is great, and unique, about the independent bookshops on our high streets today. www.independentbooksellersweek.org.uk


IBW kicks off the week with an inclusion in BBC Radio 4‘s business news bulletins.

Saturday continues with an article in The Independent which includes both Larkin25 and IBW in its ‘Ten best talks and festivals’.

The Times Travel section reports on the Larkin Trail, while there’s also a great mention for Larkin25 in Waterstone’s Books Quarterly.


The Sunday Telegraph includes IBW in its Literary Life column.


Guardian.co.uk runs an extensive feature on independent booksellers. To celebrate IBW, readers are asked to send in photos of their favourite indies, which are mapped on Flickr.  They also run a ‘Bookshops between the hard covers’ quiz.

Meanwhile, in Hull… toads prepare to take over! BBC Radio 4 Front Row‘s Mark Lawson reports from Hull, amongst the giant toad sculptures, which were released around Hull as part of the Larkin25 programme. Larkin with Toads is a large scale, mass participation public art event of enormous, decorated, toads populating the city and surrounding areas for 10 weeks during the summer.


Our Booksellers Association client Meryl Halls is interviewed by BBC 2’s Working Lunch at The Book Hive bookshop in Norwich, where she joined bookseller Heny Layte to talk about IBW and issues affecting the independent sector today.

Press coverage for IBW continues with coverage in The Times.


Arts correspondent Rebecca Jones interviews the actor Sir Tom Courtenay for BBC Radio 4’s Today Programme about his special show to commemorate Philip Larkin.

Independent bookseller – and ice-cream maker – Elaine Silverwood, from SilverDell Books in Lancashire, speaks live to 6 Music Breakfast Show presenter Shaun Keaveny about IBW and how one of the initiatives in her shop is to create bespoke ice creams for visiting authors.  Shaun has an ice cream made especially for him, which listeners name ‘Keaveny’s Kiss on Both Cheeks’.

Elaine is interviewed later in the day by Simon Mayo on BBC Radio 2’s Drive Time Programme.  His ‘A-Mayo-Zing’ ice cream is devoured by the team, as Simon talks to Elaine about the issues facing today’s independent booksellers.


Sir Tom Courtenay writes for The Times on Larkin25, while the PR team secure another plug for IBW on 6 Music’s Breakfast Show.

The Bookseller runs a major online news story on about the success of IBW.


The IBW team released a quirky piece on some of the most amusing things booksellers have overheard in their bookshops which was widely posted in blogs, on websites, Tweeted and reTweeted.


The Times published an extensive article on Larkin while IBW again featured in The Independent.


The week ends as it started, with national press coverage for IBW including The Observer, which featured the highest selling books at various bookshops around the country.

The story doesn’t stop there as the Larkin team has continued to secure coverage in a wide variety of media including The Daily Telegraph, New Statesman and BBC Radio 3’s Night Waves.