Sharjah International Book Fair
The Sharjah International Book Fair (SIBF), which takes place in Sharjah each November, is the fourth most significant book fair in world (The Bookseller UK) and the largest in the Arab region. In 2014 it drew a record-breaking audience of over 1.4 million people across the 10 days and in 2015 it won the Market Focus Achievement Award at The London Book Fair International Excellence Awards.
Midas has provided PR and event consultancy to SIBF since 2009. Over the years the agency has helped to secure the attendance of many big international authors at the fair, including Dan Brown, Jeffrey Archer, Kate Mosse and children’s author Liz Pichon.
As well as the public fair, SIBF is the gateway to the publishing world in the Middle East, North Africa and Asia regions, and through its ambitious Matchmaking Programme and Translation Grant, it has become a major player in international translation publishing. Since 2011, Midas PR has assisted in the formation and running of this professional matchmaking and networking programme.