Dance Proms

Dance Proms is an annual celebration of dance organised by the UK’s leading dance associations. Thousands of dance students and their teachers enter each year in the hope of dancing on the stage of the Royal Albert Hall in the UK’s biggest standalone dance event. Midas PR’s drives visibility, engagement and ticket sales for Dance Proms through media relations campaigns that demonstrate how it represents the best of dance teaching. To do this we work with a wide range of stakeholders including the students themselves, their teachers and principals, the event organisers and the many professional dancers who support Dance Proms such as its patron Darcey Bussell.