Booksellers Association

The Booksellers Association (BA) is a membership organisation for all booksellers in the UK & Ireland, currently representing over 95 per cent of booksellers. Midas PR has provided strategic direction and consultancy, and handled all of the BA’s incoming media enquiries for the past four years.

The agency has been instrumental in supporting BA’s lobbying work by ensuring media visibility for its national campaigns, designed to pressurise the government and key influencers within the trade. We have also played a key role in building relationships with publishers by achieving excellent national and trade press coverage for its various industry conferences and events.