Books are my Bag
BOOKS ARE MY BAG is a nationwide campaign to celebrate bookshops. This collaboration between publishers, bookshops and authors is the biggest ever promotion of bookshops. 56% of all book buying decisions are made by consumers in a bookshop and high street bookshops (both chains and independents) still account for almost 40% of books bought by consumers. Yet, many high street bookshops are under threat. The campaign launched in 2013 and was devised pro bono by M&C Saatchi, inspired by the precepts of Lord Maurice Saatchi’s Brutal Simplicity of Thought.
Midas PR has been working on the Books are my Bag campaign since its inception, leading on the consumer launch from 2014 onwards. The agency achieved some brilliant results, including spontaneous awareness among 60 per cent of bookshop customers. The campaign was covered extensively on TV, radio, national print and across social media and bookshops who ran a Books are my Bag event saw a 20 per cent increase in sales nationwide.