Midas secures Times front cover story: Teach girls how to get pregnant


On Friday 2nd March Midas secured a front cover news story and editorial comment in The Times newspaper for the Fertility Education Initiative (FEI) a coalition of leading doctors, fertility experts and campaigners, who are calling for the government to change the curriculum on sex education, saying that we need to start teaching girls how to get pregnant instead of focusing on contraception and how not to get pregnant.

Member of the FEI and Fertility Fest founder Jessica Hepburn was quoted as saying: “We are failing young people because important fertility information is missing from this education. They urgently deserve the full story about fertility and its limits, so that they can make informed decisions about their future. They’ve heard things in the media about egg freezing and IVF but don’t really understand what these things entail, the costs or the limits of the science.”


The Times front cover was picked up across numerous UK media outlets including:

Broadcast: BBC News: Victoria Derbyshire, BBC Radio 2, BBC Radio London, LBC Radio, BBC Radio Berkshire, BBC Radio Oxford, BBC Radio Lancashire, Talk Radio

National news: Daily Mail, The Sun, Independent, Irish Sun, Times Educational Supplement, Huffington Post, Russia Today

As part of the UK’s Fertility Education Initiative Fertility Fest founders Jessica Hepburn and Gabby Vautier have announced a ground-breaking fertility arts education project; ‘Modern Families’ will use the power of the arts to improve understanding of human fertility and reproductive science, as well as what modern families look like and how they’re being made today.

Jessica Hepburn and Gabby Vautier are amongst the UK’s leading patient voices on fertility, infertility and assisted conception, and together their personal experiences present two very different stories of IVF: Jessica went through 11 rounds of unsuccessful treatment; Gabby is the mother of 3 year old IVF twin girls.



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