Midas puts Sharjah International Book Fair on the map

Celebrating Knowledge Without Borders at the Sharjah International Book Fair 2010.

The 29th Sharjah International Book Fair (SIBF), ran from 26th October – 6th November 2010, and is the world’s leading publishing marketplace for both trade and consumer audiences. Midas was tasked with bringing an international focus to this well-established event, which included international PR and the creation of a full programme of consumer and trade-facing publishing industry events at the Fair in Sharjah, UAE.

Here are some key facts about Sharjah and SIBF:

Taking place over 10 days, the fair showcases more than 750 publishers from nearly 42 nations, averages more than 400,000 visitors and trades approximately U.S $ 28 million.

Following 29 years of continued success, SIBF re-branded in 2009 to promote the theme ‘the love of the written word’ to regional and international audiences. The new theme and associated branding signifies a more focused purpose which will extend beyond the 10-day event itself.

Mr Ahmed Al Amri is the Director of the Sharjah International Book Fair.

SIBF is an essential hub in the UAE for book sales through engagement with consumers and publishers, and presents many opportunities for Arabic writers to be translated around the world and vice versa.

While authors have attended each year in the fair’s 29 year history, there will be even greater emphasis this year on authors drawn from across the world – from historians to cookery writers, from novelists to children’s illustrators.

SIBF is supported by the Department of Culture & Information of Sharjah Government and His Highness Sheikh Dr. Sultan Al Qassimi, the UAE Supreme Council Member and Ruler of Sharjah. The fair reflects his vision of ‘reawakening the pursuit of knowledge’ in Sharjah and the U.A.E.

For the Sharjah International Book Fair, Midas generated extensive trade media coverage, targeted at those attending and investing at the Fair, along with the international publishing industry.