Midas spreads the word

The brief: Midas PR was appointed to raise the profile of the Foundation of Abdulaziz Saud Al-Babtain, focusing on the literary and intellectual symposium arranged by the Foundation, which took place in Dubai.

Strategy and implementation: To raise awareness with key influencers and to drive coverage, Midas recommended hosting a simultaneous poetry event in London, using the seminar topics from Dubai as the focus point for debate and discussion. The event would also provide a platform to showcase the Foundation?s work and the forum taking place in Dubai.Midas organised a London forum at the Mosaic Rooms in Earl?s Court to mirror the topics being discussed in Dubai and therefore raise awareness of the Foundation through dialogue.

Results: Midas secured six high profile panellists to take part in the London forum, one of whom was literary director, Paul Blezard, who had taken part in the Dubai symposium and could recount his first hand experiences. The other speakers included Independent writer and columnist Christina Patterson, award winning translator Sarah Ardizzone, and Rosie Goldsmith, journalist and broadcaster who acted as chair. Midas secured extensive feature coverage for both forums in the Urdu/English media, publishing trade media and literary media, both traditional and online.