Midas PR doubles press coverage for Infosecurity Europe
Infosecurity Europe is the region’s number one information security event featuring Europe’s largest and most comprehensive conference programme and over 400 exhibitors showcasing the most relevant information security solutions and products to over 19,500 information security professionals. Midas have been working with Reed Exhibitions for the last four years, looking after the PR, exhibitor outreach and press office.
Infosecurity Europe 2018 saw keynote speeches by Baroness Dido Harding, former CEO of TalkTalk, Baroness Martha Lane Fox, Co-Founder of Lastminute.com and Robert Hannigan, former GCHQ Director General, with plenty of other experts speaking from organisations and companies including Domino’s Pizza, GSK Technology, KPN Telecom, Marks & Spencer, Pinsent Masons, Ramsay Healthcare UK, Sainsbury’s, The Analogies Project, Trainline, Vodafone and Williams Grand Prix Engineering.
Midas’ priorities were to liaise with exhibitors to create content for the website, from blogs to vox pop interviews, as well as coordinating industry experts and speakers for relevant interview opportunities. Media outreach was also an important priority, with Midas drafting and targeting announcements to specialist journalists from both the trade and nationals, in addition to managing press registration and running the press office during the three-day event at Kensington Olympia.
Over the four years of Midas working on this prestigious event, there was a rise of 25% in media attendees, with improved quality and engagement. Through Midas’ strong media relations and contacts, the team supported Infosecurity Europe in obtaining future media partners with the likes of Fintech Finance and New Statesman Tech; and the quantity of coverage rose by 98% compared to 2015, with high valued articles and interviews secured across trade, national and broadcast.