Midas keeps The London Book Fair at the heart of an evolving publishing industry
The brief: Midas PR has worked with The London Book Fair (LBF) for over a decade. A leading event in the publishing calendar, LBF is attended by over 25,000 people from the global publishing community. Midasʼ role encompasses trade and consumer PR with both UK and international media; running the Press Office; and the management and promotion of specific onsite events.
Strategy and implementation: Midas handled pre-Fair press enquiries, managed press registration and the onsite Press Office. We issued news stories on a regular basis to maintain momentum, arranged trade press briefings, and liaised with media partners. We handled exhibitor requests, and identified
opportunities for their VIP author guests to participate in LBF-specific launches and events. Information from exhibitors was collated for inclusion in our daily ʻWhatʼs Onʼ Guide. Midas also facilitated media interviews onsite with the LBF team, and exhibitors, where appropriate.
For 2013, Midas co-ordinated the schedules for LBFʼs Authors of the Day Programme and curated a full programme of events in the Childrenʼs Zone.. This included the Digital Minds Conference, securing Neil Gaiman as keynote speaker; a brand new education conference in partnership with the International Publishers Association; and the promotion of LBFʼs Market Focus.. New initiatives included the first ever literary ʻpop- upʼ version of The Club at The Ivy, the prestigious London private membersʼ club, with Midas securing Joan Collins for the official opening.
Results: Over 900 UK and international media attended this yearʼs LBF. The Fair received over 250 press hits with coverage overwhelmingly positive, with new messages of publishersʼ readiness for digital age and LBFʼs evolution into enabling content providers to meet across industries, really hitting home.
Coverage this year included a live broadcast from the Fair on BBC Radio 4ʼs You & Yours; BBC Radio 4ʼs Open Book, Channel 4 News, The Guardian, The Independent, Daily Telegraph, Evening Standard, The Bookseller, BookBrunch and Publishing Perspectives, in additional to coverage in a range of publications worldwide. Over 45 international journalists attended our press briefing on the first day of the Fair and 53 pieces of coverage written specifically about the Turkish Market Focus programme.