Making the headlines: London Book Fair 2018
The London Book Fair (LBF) is the largest exclusively business-to-business publishing trade show in the world. It is a high profile three-day event visited by over 25,000 professionals from over 118 countries. Midas PR has worked with LBF for over a decade.
In 2018 Midas PR secured The London Book Fair’s strongest coverage year to date with over 1,500 hits, including two national UK TV items on BBC One Breakfast, significant feature coverage in New York Times, The Guardian, The Times, Germany’s Frankfurter Allegmaine cultural section and the front of the cultural section of People’s Daily (biggest selling Chinese daily). It set the news agenda on publishing in the UK and internationally.
The audio growth story on Monday 9 April, included Jacks Thomas, Director of LBF on BBC One Breakfast and over 100 pieces of coverage on BBC Radio 4 You & Yours, The Times, TalkSport, BBC Radio London, The Guardian, Talk Radio, The List, The Bookseller, Gizmodo etc. The news that crime fiction had overtaken general fiction received over 150 hits of coverage including BBC Radio 4 Today Programme, BBC 1 Breakfast, The Daily Telegraph, Mail Online, The Times, The Guardian, and beyond, as well as huge regional coverage (broadcast, print and online), and with David Baldacci interviewed across BBC regional radio.
Profile of Jacks Thomas, Director of The London Book Fair
Jacks Thomas was interviewed by a wide range of national and international press, including: BBC World News Talking Business, City AM, BBC Breakfast, BBC Radio London, The Daily Telegraph, People.cn; as well as international trade publishing titles The Bookseller, BuchReport, ActuaLitte, Global Times (China), Jankriti magazine and China Publishing magazine.
The Guardian partnership delivered LBF news on the Guardian podcast; a predictions feature around what we’ll be reading next year, based on the titles making a buzz at LBF, ran in print and online; a roundup of this year’s deals and highlights, including LBF pictures which ran online and in print; a piece on Brexit and publishing; the Fair was also included in Week in Books.
Other highlights included BBC Radio 4 Open Book, BBC Radio London Robert Elms, TalkRadio Europe, Irish Times, TLS, Big Issue, Adam Kay’s interview ran on The List; The Week, BBC Radio 4’s Inheritance Tracks and BBC World Service’s Cultural Frontline, Literary London, trade press coverage including The Bookseller, BookBrunch, ActuaLitté, BuchReport, Publishing Perspectives, Publishers Weekly, Serbian National TV, Latvian TV, GloboNews Brazil etc.
Bumper year for Chinese coverage
2018 was a very strong year for coverage in China, overall 250+ Chinese feature coverage on the London Book Fair in 2017-18, including 140+ onsite feature coverage, including Front page of culture section of People’s Daily, the biggest newspaper group in China, and one in the front page of Toutiao APP, China’s most popular news app. This was led by 80 hits for the announcement that KaiShu Story was shortlisted for Audiobook Publisher of the Year.