Laura-Jane Foley – My Favourite Work of Art
Midas establishes art historian, polymath and playwright as an exciting new voice in broadcast
Art Historian, polymath and playwright Dr Laura-Jane Foley launched a brand-new history of art podcast My Favourite Work of Art. The first series of the podcast contained 12 episodes where Foley interviewed some of Britain’s best-known personalities including John Bercow, Bel Mooney, Geoffrey Munn, Brooks Newmark and Gillies Mackinnon to discuss their favourite work of art.
What they wanted us to do
Laura-Jane Foley wanted to use the My Favourite Work of Art campaign to boost her profile as an exciting new voice in broadcast, whilst also raising the profile of the podcast itself.
How we did it
Our segmented approach to the campaign meant we were able to meet the two main campaign objectives; to build Laura-Jane’s profile as a talented broadcaster and art historian, and to launch the first series of My Favourite Work of Art as an exciting new arts podcast, comparable to Desert Island Discs. We set up TV and radio interviews to showcase Laura-Jane’s broadcasting skills and drew on her art history expertise to position her as a talking head for art-history elated news stories, whilst securing written pieces and interviews in both art, history and woman’s magazines. To launch My Favourite Work of Art, we researched key podcast review slots across mainstream and arts media, and secured reviews and rounds ups, whilst also ensuring the podcast was mentioned or credited in each piece of coverage secured.
What we achieved for them
Over the course of a 3-month campaign, we achieved 18 pieces of coverage, across magazines, online and broadcast. We set up 8 broadcast interviews including Sky Sunrise, London Live and BBC Radio London. We also achieved podcast listings in outlets including Woman and Home, interviews in Balance and Reader’s Digest, and a Press Association article surrounding 70 years of pop art, for which we put Laura-Jane forward as an expert. Through our segmented campaign approach, we achieved fantastic online coverage which included listings and written pieces on BBC History, Apollo and Art Daily News.