Food & Drink PR
Midas PR has broad experience in food, drink and restaurant PR, with three campaign examples detailed below.
Midas PR was commissioned to run a campaign to raise the profile of Thai Square brand, the largest Thai restaurant group in Europe, and mastermind its sponsorship of the Trafalgar Square Thai Festival.
Branded as the ‘Soul of Thailand in the Heart of London’, this event was designed to promote Thai arts, culture and tourism with live performances, exhibitions and food. Midas handled all pre-and post-event publicity and obtained significant press, broadcast and online coverage of this stunning event.
Midas PR worked with The Westerham Brewery on the launch of the new Viceroy India Pale Ale, part of the National Trust range of food and drink products.
This golden, nutty, hoppy ale was inspired by Lord Curzon, the 1st Marquis of Kedleston and a major donor to the National Trust.
Midas targeted key influencers in the beer world, and ensured they were familiar with Viceroy. The result was a series of glowing reviews and endorsements from leading opinion formers, as well as coverage in important marketing, grocery and drinks trade titles. The beer was also featured in the national press including The Daily Telegraph and The Sun.
‘This is the first time we have been directly involved with a PR agency for marketing our beers. Newspaper and magazine coverage has been excellent and we have had good feedback on cuttings and journalist responses.’ – Robert Wicks, Westerham Brewery
Working with acclaimed chef Stephane Reynaud, Midas ran the PR campaign to promote his book, Ripailles. More than just a cookbook, Ripailles brings together classic French recipes but also looks at where the recipes come from.
Midas PR showcased this sumptuous book of accessible French cuisine with an extensive media relations programme, achieving TV, press, radio and online coverage. The results included a six-page feature in Observer Food Monthly and coverage on BBC1’s Saturday Kitchen. Other media including The Times, ES Magazine and Waitrose Food Illustrated carried reviews, extracts and interviews.