Ellen Von Unwerth: The best PR I’ve ever had!

Our client

Back in 2016 Opera Gallery were proud to present Ladyland, a selection of German photographer Ellen von Unwerth’s most iconic photography from the past thirty years. One of the world’s most acclaimed female photographers, Ellen von Unwerth made her name launching the careers of supermodels Claudia Schiffer, Naomi Campbell, Kate Moss, amongst others, turning them into modern icons. Her reputation for using the female gaze to celebrate the female form and women’s sensuality has made her one of the most in-demand fashion photographers. Ladyland at Opera Gallery celebrated the artist’s instantly recognisable photography that has graced the front covers of Vogue, ELLE, Glamour, and many more…  Ellen von Unwerth’s fashion editorials, campaigns and short films for prestigious luxury brands such as Dior, Chanel, Rolex and Azzedine Alaïa have shifted fashion photography into the realms of the art world.

 

What we achieved for them

At the end of the PR campaign Ellen Von Unwerth, told us she had never in her life had this much PR coverage for any photography exhibition she had opened anywhere in the world! And she is one famous lady!

Our results included:

  • 20 pieces of national newspaper coverage
  • 11 interviews on national broadcast media
  • 33 pieces of digital coverage, including 8 interviews
  • 2 pieces of print magazine coverage, including a double page feature in Stylist

The Times ran a front cover and double page interview with Ellen in their T2 this was in addition to 19 pieces of coverage in national newspapers including a feature on the exhibition in Financial Times: How to Spend It previews in the Sunday Times, ES Magazine, Daily Telegraph and the i newspaper. Picture stories in The Times and The Daily Telegraph, and a diary story in the Evening Standard.

For broadcast, Ellen appeared on BBC 1: BBC Breakfast ahead of the exhibition. At the press view Ellen was interviewed by BBC Radio 4: Woman’s Hour, Sky News and Russia Today, and was also interviewed on BBC Radio London: Robert Elms and BBC World Service: Outlook.

Ahead of the exhibition, Ellen was interviewed by a number of luxury magazines which ran online, including Vogue here, Harper’s Bazaar here, Press Association which was syndicated out to UK national press, Wired Italia here, Dazed here, The Pool here, Deutsche Welle here. Previews in luxury lifestyle magazines have run online in Tatler here, Town & Country here, Conde Nast Traveller and in print in Grazia, as well as a double-page interview in Stylist.  

For arts press, Ellen was interviewed by Artribune here, Elephant Magazine ran a review of the exhibition here, and previews ran in BLOUIN Artinfo here, Tmrw Magazine here, HUNGER here.

For international press, features and previews on the exhibition ran on Vogue Arabia here, Vogue France here Elle Italia here, Elle Croatia here, Diario de Sevilla here, Diaro de Centro America here, Hirado (Hungary) here, La Estrella here, News4Europe here.

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