D-Day UK: 100 Key Locations in Britain by Simon Forty (Historic England)
National media coverage for 75th Anniversary tie-in book
Historic England is the public body that champions and protects England’s historic environment, from the prehistoric to the post-War. Historic England published D-Day UK: 100 Key Locations by military historian Simon Forty to celebrate the 75th anniversary of the D-Day landings in June 2019. Many of the 200 black and white photos that feature in the book are from the huge Historic England Archive, a renowned source of images and documents recording England’s buildings and landscapes.
What they wanted us to do
Historic England hired Midas PR to run a PR campaign which would drive sales of the book D-Day UK, raise the profile of Simon Forty, and raise awareness of Historic England as a publisher and an archive. This would be achieved through coverage which reflected the book’s messaging – securing features, photo stories and interviews in the UK press about Britain’s monumental role in preparing for the landings.
How we did it
To achieve these goals, Midas developed a strategy which developed PR around the book’s publication date in national, regional and specialist press and broadcast. Midas identified the images from the book which were the strongest for PR purposes and sent these out to press for photo stories and image galleries. As the media was saturated with D-Day coverage, Midas positioned Simon Forty as an expert voice on D-Day and positioned the book as the lesser known history of D-Day.
What we achieved for them
Midas PR achieved 4 pieces of national newspaper coverage, 4 pieces of print magazine coverage, 7 broadcast interviews, and 1 high profile speaking opportunity. Key pieces of coverage included, a double page feature in the Express which had a circulation of 339k, an interview in the Scottish Sunday Mail which had a reach of 132k, a photo gallery in the Evening Standard online, a listing in Country Life and a feature on Museum Crush. Midas secured regional and specialist broadcast including BFBS (British Forces Broadcasting Service), Talk Radio Europe and BBC Radio Devon.