Making the Headlines: Rage by Zygmunt Miloszewski
As part of its ongoing work with Amazon Publishing, Midas has run a targeted campaign for Rage by Poland’s number one crime writer Zygmunt Miloszewski (published by Amazon Crossing). The objectives were to raise Zygmunt’s profile as a respected crime fiction writer and indirectly promote Polish crime fiction as a rapidly emerging genre in the UK.
To introduce Zygmunt to the UK press, Midas organised and hosted a private lunch at The Balcon which allowed him to chat to crime fiction reviewers and literary editors. During Zygmunt’s visit to London, Midas arranged a public event at Central Kensington Library hosted by Euro-Crime expert Barry Forshaw.
Around publication Rage was featured in national newspapers and magazines including Sunday Times Crime Club, Guardian Online and the Independent, the latest of which noted the lack of Polish crime in the UK but said “Zygmunt Miloszewski may just be the writer to remedy that situation”. Magazines, such as Inside Soap and Catholic Herald, ran reviews of the book. Zygmunt also appeared in trade publications, such as Bookbrunch, discussing issues surrounding crime in translation. Online, Midas ran a six-day Blog Tour for the author, highlighting the new novel to influential crime fiction book bloggers.
Commenting on the PR campaign, Zygmunt and translator Antonia Lloyd-Jones gave this joint statement: “Promoting literature is a very tough job, and promoting literature in translation is an even tougher one. As an author and as a translator actively involved in promoting translation, we are both extremely grateful to Midas for their highly professional work, imagination and persistence to bring us to a wider audience. Thank you, Midas.”
Rage by Zygmunt Miloszewski and translated by Antonia Lloyd-Jones is available now (£8.99, Amazon Crossing). For more information about Rage click here